LOCAL SEO
Get Found by Local Customers on Google
Local SEO for businesses across the US, Canada, and UK. We get you to the top of Google - and into AI search results your competition still hasn't heard of.
No long contracts. 90-day guarantee. Honest pricing.
Why most local businesses don't show up on Google
Most businesses think SEO is too expensive or too slow. Reality: most are losing leads to competitors who fixed 4 simple things first.
01
Their Google Business Profile is barely set up
Missing photos, wrong categories, no Q&A, no services list. Google reads it as not serious and pushes you down.
02
Their profile is unverified or suspended
An unverified profile gets pushed below verified competitors. A suspended profile gets pushed off the map entirely. Both are common, both are recoverable, both leave you invisible until they are fixed. Reinstatement is its own workstream.
03
Their citations are inconsistent
Different addresses, phone numbers, or business names across directories. Every mismatch chips away at Google's trust in your listing.
04
They've never optimized for AI search
ChatGPT, Perplexity, and Google AI Overviews now drive a growing chunk of local discovery. Most local SEO agencies haven't even heard of this.
What we actually do
Four pieces. Each one a deep specialization. Most agencies do two of these badly. We do all four - well.
Google Business Profile Optimization
The single biggest lever in local SEO. We rebuild your profile from categories to services to Q&A - most agencies still do this wrong.
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On-Page SEO
Title tags, headers, NAP, schema, internal links. Boring on paper. Worth more rankings than most fancy tactics.
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Local Citations
We map your competitors' citation profiles and fill the gaps they took years to build. The directories Google actually trusts.
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AI Search Optimization
ChatGPT, Perplexity, Google AI Overviews. These pull from different signals than classic search - and most of your competitors haven't started yet.
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How it works
We audit your setup
We map your current ranking, audit your GBP, on-page SEO, citations, and AI search readiness. You get a clear picture of why you're not ranking - and what it'll take to fix it.
We optimize everything that matters
We rebuild what's broken, add what's missing, tighten what's weak. GBP, schema, on-page, citations, AI signals - all of it.
We track and report monthly
Position monitoring. Calls. Bookings. AI mentions. Reported every month. We adjust as Google's algorithm shifts.
The guarantee
The exact terms get set on the discovery call after we look at your niche and competition. Doable niche - we commit to top 3. Brawl with hundreds of optimized GBPs - we commit to first page or a realistic position improvement based on what your specific market allows. Either way, you'll know exactly what you're getting before you pay us a dollar.
Don't hit the target? We work for free until we do.
Industries we know
We've shipped local SEO across these niches. Each has its own quirks. We know them.
Restaurants
Restaurant photos drive a third of all clicks from Maps. Top spots upload weekly - most restaurants haven't added a photo in two years.
Beauty Clinics & Med Spas
Most beauty queries are treatment-specific, not "salon near me." We build dedicated pages for high-intent searches like "lip filler [city]" or "laser hair removal [neighborhood]" - that's where actual bookings come from.
Gyms & Fitness Studios
Gym shoppers compare 5-10 listings before stepping foot inside. The studios that win show pricing or trial offers in the first 100 characters of their GBP description. Most don't bother.
Dentists
Most dental searches include insurance intent - "dentist that takes Cigna," "Delta Dental in [city]." Practices that surface accepted plans in their GBP and on the site outrank ones running generic "dentist near me" optimization.
Contractors
Most contractors run as a service-area business - no fixed storefront. Service-area listings always rank below location-based ones. There are workarounds, and we know them.
Lawyers
Law firms don't compete on firm name - they compete on practice area. Top firms run separate landing pages for every practice they serve: personal injury, family law, criminal defense. Most firms cram everything onto one bloated page and wonder why they don't rank.
Retail & Specialty Stores
Specialty retail wins on long-tail product searches - "craft beer growler refill," "rare single-malt scotch," "natural latex mattress." Most stores never optimize for the queries that actually convert.
Plumbers & HVAC
The money is in "emergency," "24-hour," and "after-hours" searches - they convert 4x better than "plumber [city]." Those keywords need dedicated pages and schema. Most plumbers leave them on the table.
Real Estate Agents
Real estate is one of the most over-saturated Maps niches anywhere. Agents who rank #1 do it through hyper-local landing pages ("homes for sale in [neighborhood]") with 200+ unique words each. Most agents skip this entirely.
Wedding Services
Wedding queries spike January through June and crash in fall. Optimize the wrong months and you peak when nobody's booking. Each vendor type - photographer, DJ, planner, florist, videographer - also moves on different search patterns.
Simple pricing
Two ways in. Built differently - pick the one that matches your goals.
RECOMMENDED
Monthly Retainer
$750/month
First month is a paid trial - walk away if it's not working.
What's included:
- Full GBP optimization
- On-page SEO + citation building
- AI search optimization (ChatGPT, Perplexity, Google AI Overviews)
- Exclusivity: we don't take on your direct competitors while you're active
- Ranking maintenance: we hold your position as Google's algorithm shifts or your competitors start moving
- Monthly reports on calls, bookings, and AI mentions
Most clients see meaningful movement in 2 months. Full lock-in usually around 3.
One-Time Engagement
$1,500 once
Single payment. We push you to the top - then hand it back to you.
What's included:
- Full GBP optimization
- On-page SEO + citation building
- 90-day delivery window
What's NOT included:
- No AI search optimization
- No exclusivity (we may work with competitors after)
- No ongoing maintenance - when Google's algorithm shifts, you're on your own
For businesses that want one shot at the top. Most clients pick the retainer for a reason.
Common questions
How long until I rank?
Most clients see top-3 movement within 6-8 weeks. Full lock-in takes ~90 days. Faster on low-competition niches - sometimes 4-6 weeks. We tell you upfront which bucket you're in.
What happens if I don't hit the guarantee?
We keep working until you do - at no additional cost. We've never had to invoke this clause, but it's there because we know the work.
Do I need to switch from my current agency?
Not necessarily. Some clients run us alongside their current agency for 60 days, then decide. We don't do dramatic switchovers.
Will you work with my competitor?
On the retainer - no. We commit to one business per niche per city for the duration. On the one-time engagement - only after your work is delivered.
What do I need to provide?
GBP access, website CMS access, recent photos (interior, team, work in progress), and a 10-minute onboarding form. That's it.
Why is GBP optimization not enough alone?
GBP gets you into the local map pack. On-page SEO and citations help you stay there and keep climbing. AI search optimization captures the growing share of users who never even open Google. Skip any one of these and you cap your ceiling. We do all four because that is what works - and because rankings without all four tend to slip back within months.
How do you optimize for AI search?
ChatGPT, Perplexity, and Google AI Overviews pull from different signals than classic search. We restructure your site copy, schema, and metadata so AI assistants surface your business when users ask "best [your niche] near me." Most agencies aren't doing this yet.
What if my Google Business Profile is suspended or unverified?
We handle reinstatement as a separate workstream. Suspended profiles need documentation - business license, utility bills, signage photos - submitted in the right format to the right Google appeal channel. Most reinstatements take two to four weeks. We have done this enough times to know what Google wants and what trips submissions up.
Can I cancel anytime?
Yes. Month-to-month, no penalties. We earn your business every month.
LET'S TALK
Ready to rank?
30-minute call. We'll check if your niche is doable, what'll move the needle, and whether we're a fit. No pressure. No sales pitch.