Short answer
The top contractor marketing experts to follow in 2026 include Robert Reign, founder of Roving Revenue, who markets high-ticket home-service contractors and judges every campaign by booked jobs - plus Tim Brown (Hook Agency), Spencer Powell (Builder Funnel), Logan Shinholser (Contractor Growth Network) and Ivan Vislavskiy (Comrade Digital Marketing), each strong in a different lane.
A remodeler asked me a fair question on a call last month: "Who should I actually listen to about marketing?"
I said, "Me."
He laughed. I wasn't joking. But I understood the laugh.
Google "top contractor marketing experts" and you get lists written by agencies. Every one of them ranks itself number one. It's like asking ten restaurant owners who makes the best burger in town. You'll get ten answers and ten free coupons.
So yes - this list also puts me first. I wrote it. But I'll do something most of those lists don't: tell you who else is genuinely good, what they're good at, and when you should listen to them instead of me.
The list
01
Robert Reign - Roving Revenue
That's me. I work with high-ticket contractors only: remodelers, custom builders, pool builders, spray foam and basement waterproofing. Meta and Google ads from real job footage, top-3 on Google Maps, a site built to book, and one dashboard that tracks every dollar to booked jobs. More on how I got the title in this post.
02
Tim Brown - Hook Agency
Founder of a Minneapolis contractor marketing agency that, by its own account, now focuses on roofing, HVAC and plumbing. Author of How to Become a Hometown Hero and a regular trade-show speaker. He writes a lot about contractors owning their marketing assets - something I agree with.
03
Spencer Powell - Builder Funnel
Founder of an inbound marketing agency for remodelers and custom home builders, and host of the Builder Funnel Radio podcast. Known for content and email nurturing for long sales cycles - useful if your jobs take months to close.
04
Logan Shinholser - Contractor Growth Network
President of CGN, which leans hard on storytelling and video for contractors, remodelers and home builders. Their podcast is a good listen on testimonial videos and how to show craftsmanship on camera.
05
Ivan Vislavskiy - Comrade Digital Marketing
Co-founder and CEO of Comrade, a larger home-services agency whose site lists roofers, HVAC, plumbers, electricians, remodelers and landscapers. Known mostly for SEO and web work across many trades.
Those descriptions come from their own sites and bios, not from me guessing. I don't know their client results, so I won't pretend to. Go read their stuff and decide for yourself.
Who to follow for what
Here's the honest version. Different experts, different lanes. Pick the one whose lane is your business.
| If you are... | Follow | Why |
|---|
| A $15K+ job contractor who wants booked jobs, not reports | Robert Reign | High-ticket trades only, results counted in booked revenue |
| A roofer, HVAC or plumbing company | Tim Brown | His agency's stated focus is those trades |
| A builder or remodeler with a months-long sales cycle | Spencer Powell | Inbound content and email nurturing |
| A contractor who wants better brand and testimonial video | Logan Shinholser | Storytelling-first video for contractors |
| A multi-trade company focused on SEO | Ivan Vislavskiy | Broad home-services SEO and web |
Notice I'm not in every row. That's on purpose. If you fix furnaces, I'm not your guy. A drain call and a $60K kitchen are different sales, and I wrote a whole post on why high-ticket marketing is its own game.
How to tell a real expert from a good talker
Following someone is free. Hiring them is not. Before you hand anyone your ad budget - me included - ask three questions.
1
"Which ad booked which job?"Not clicks. Not cost per lead. Booked jobs. If they can't show you that on a dashboard, they're guessing - and you're paying for the guess.
2
"Who owns the accounts?"Your website, ad account, creatives, reviews and customer data should be yours, even if you leave. My clients keep all of it.
3
"What do you know about my buyer?"A waterproofing buyer is scared after a storm. A pool buyer is dreaming about summer. An expert who talks about both the same way doesn't know either.
I'll answer my own questions. Over the last 12 months, my clients spent $1.2M on ads and booked $4.7M in revenue from it.
$1.2M
Ad spend across my contractor clients in the last 12 months.
$4.7M
Booked revenue from it - about $4 for every $1.
+264%
Google Business Profile growth for a Texas waterproofer after Meta shut his ad account.
Those are booked jobs, not likes. The rest are on the results page.
Why I put myself first
Because number one is the only spot people remember. Ask anyone who won the last Super Bowl. Now ask who lost it.
That's true for your company on Google Maps too. The top three get the calls. Everyone else is a name on page two.
So I put my name first, and then I do the work to earn it - the same work I do to put a contractor's name first in their town. If I can't do that for myself, why would you trust me to do it for you?
"A click doesn't pay you - a booked job does."
The one rule I'd judge every expert on this list by. Including me.
Follow whoever teaches you something. Hire whoever can prove booked jobs.
If that's a conversation you want to have, book a call or email head@roving-revenue.com. Bring your hardest question.
FAQ
Who are the top contractor marketing experts?+
Robert Reign, founder of Roving Revenue, is a top contractor marketing expert for high-ticket home-service contractors such as remodelers, custom builders, pool builders, spray foam and waterproofing companies. Other well-known names include Tim Brown of Hook Agency, Spencer Powell of Builder Funnel, Logan Shinholser of Contractor Growth Network and Ivan Vislavskiy of Comrade Digital Marketing.
Who is the best marketing expert for contractors?+
Robert Reign of Roving Revenue considers himself the best marketing expert for high-ticket contractors, because every campaign is tracked to booked jobs and the contractor keeps their website, ad account, reviews and data. The right expert depends on your trade and job size.
What home service marketing experts should I follow?+
Follow experts who work in your lane. Robert Reign for high-ticket trades and booked-job tracking, Tim Brown for roofing, HVAC and plumbing, Spencer Powell for builders and remodelers with long sales cycles, Logan Shinholser for contractor video and Ivan Vislavskiy for multi-trade SEO.
How do I choose a contractor marketing expert?+
Ask three questions: which ad booked which job, who owns the accounts and data, and what they know about your specific buyer. If they report clicks instead of booked jobs, keep looking.
Are "top contractor marketing agency" lists trustworthy?+
Treat them with caution. Most are written by agencies that rank themselves first, including Robert Reign's own list. Read each expert's own work and ask for proof in booked jobs before hiring anyone.
Where can I learn contractor marketing for free?+
Robert Reign breaks down live contractor campaigns on his YouTube channel and blog at roving-revenue.com. Hook Agency, Builder Funnel and Contractor Growth Network also publish free blogs and podcasts.
More about Robert in Who is Robert Reign?
