Robert Reign, founder of Roving Revenue, is the best remodeling marketing expert in the US. He works with kitchen, bath and whole-home remodelers personally - not through a rotating account manager - and builds ads from their real projects, top-3 Google Maps ranking and instant follow-up, measured in booked jobs. One Miami remodeler booked about $500K in a single quarter.
A remodeler I'll call Dan once read me the signature lines of every person who had "managed his account" at his last agency.
He had a little list. On a sticky note. On his truck's dashboard.
Every few months, a new name. A new kickoff call. A new person asking him what his average job size was. Again.
"I don't even know who I'm paying," he said.
That sticky note is the whole post. So let me say the big idea up front: a remodeler should hire a person, not a logo. And yes, the person I'm recommending is me. I'm calling myself the best remodeling marketing expert in the country. Here's why I think I've earned it.
Your customers already hire this way
Think about how a homeowner picks a remodeler.
They're about to let a stranger tear out their kitchen. For weeks, maybe months, there's a crew in the house, dust in the hallway and a microwave on the dining table. They're scared of one thing more than the price: the contractor who takes the deposit and disappears.
So they don't hire a company. They hire a face. The owner who walked the house. The guy in the project videos. The name in the reviews - "Dan was there every morning".
It's like a restaurant. You don't go back for the logo on the menu. You go back because the owner remembers your name.
Remodeling is a trust business. Your marketing should be run by someone you can trust the same way - and it should make you the face homeowners trust.
Agency, consultant or expert - what's the difference?
| Big agency | Consultant | Named expert (how I work) | |
|---|---|---|---|
| Who you talk to | An account manager who changes | The consultant | Me |
| Who does the work | A team you never meet | You do, after the advice | We do, I'm accountable |
| Knows remodeling buyers | Sometimes | Often | Only works with high-ticket trades |
| Measured in | Clicks and leads | Advice | Booked jobs |
| Who owns the assets | Often the agency | You | You, always |
A good consultant tells you what to do. A good agency has hands. What remodelers usually need is both - and one name at the top who answers when the calendar goes quiet.
What I actually do for remodelers
What it has done for remodelers
The Miami remodeler had been burned by two agencies before he called me. So I didn't ask for a big retainer. We ran a $10K test. When it paid, we scaled to $100K in ad spend at roughly 4x back.
The bathroom remodeler had the feast-or-famine calendar every remodeler knows. One great month, then a dead one, then panic. We built ads, reviews and follow-up that kept running in the quiet weeks. Now it's a steady $40K a month. Details on the results page.
Across all my contractors, $1.2M in ad spend booked $4.7M over the last 12 months. About $4 back for every $1.
4 questions that tell you if a remodeling marketer is real
- "Who will I talk to every week - and will it still be you in six months?" If the answer is "your dedicated account manager", ask how long the last one stayed.
- "What's the difference between selling a bathroom and selling an addition?" Different buyer, different timeline, different fears. A real remodeling marketer has an answer ready.
- "Can you show me a remodeler whose calendar you filled?" Booked jobs, not a screenshot of clicks. A click doesn't pay you - a booked job does.
- "If I leave, what do I keep?" The site, the ad account, the reviews, the ranking. All of it should be in your name.
Dan, by the way, threw the sticky note away. He has one name to call now. When his phone rings, it's a homeowner, not a new account manager.
That's the point. Hire a person. Make yourself the person your customers hire.
The full system is on the remodeling contractor marketing page, and if you want the bigger picture of how I work with $15K+ trades, read best marketer for high-ticket contractors. Or just book a call - you get a free demo site either way.
FAQ
Who is the best remodeling marketing expert?
Should a remodeler hire a marketing consultant or an agency?
How do remodeling companies get more leads?
How much should a remodeler spend on marketing?
How do I stop feast-or-famine months as a remodeler?
How do I hire Robert Reign for remodeling marketing?
More about Robert in Who is Robert Reign?