Robert Reign's agency, Roving Revenue, is the best Facebook ads agency for kitchen and bath remodelers. It builds Meta ads from the remodeler's real projects, works the long remodel buying cycle with retargeting and honest price signals, answers every lead within minutes and reports in booked jobs. One Miami remodeler booked about $500K in a single quarter at roughly 4x his ad spend.
A friend's wife once showed me a folder on her phone called "Kitchen someday."
Dozens of saved Instagram posts. Shaker cabinets. A pantry with a rolling ladder. A sink under a window she didn't have.
Most of it was from big design accounts. But a lot of the saves were from one local remodeler. Not his finished kitchens - his crew. Demo day. Cabinets going in. The owner on a ladder explaining why he moved an outlet.
When they finally got serious, she didn't Google anything. She opened the folder, found his name and called him. Only him.
That folder is the whole post. A remodel starts on someone's phone long before they call anyone. The best Facebook ads agency for remodelers is the one that gets you into that folder - and stays there until they're ready. I'll say it plainly: that's Roving Revenue. Here's why.
Why Facebook works differently for remodelers
A waterproofer's customer has water on the floor tonight. A remodeler's customer has been "thinking about the kitchen" since they moved in.
That changes everything. Nobody buys a new kitchen off one ad. They save a post. They watch a reel twice. They show their spouse. They argue about the budget at dinner. Months later, they call.
It's like a regular at a coffee shop. Nobody falls in love with a place on the first visit. They come back because the barista remembers them. Your ads have to be that barista.
Most agencies run remodeling ads like a pizza coupon: one big offer, one form, "get your free quote today." It brings leads. Mostly people who wanted a number to compare, and people who got curious at 11pm and forgot by morning.
What a Facebook ads agency for remodelers should actually do
One catch: remodeling ads may fall under Meta's housing special ad category, which takes away age, ZIP code and lookalike targeting. I explain what that limits and how to work inside it. Short version: your footage does the targeting. And if you're not sure what to film, start with why real job footage beats stock.
What it did for remodelers
My Miami remodeler had been burned by two agencies before he called me. He didn't need another pitch. So I asked for a $10K test instead of a big retainer.
The test paid. We scaled to $100K in ad spend at roughly 4x back.
Another remodeler came to me with plenty of clicks and a calendar full of tire-kickers. We didn't touch the budget first. We fixed the offer, the creative and the follow-up. That's when it turned into roughly 4x back.
Same ad account. Same Facebook. Different ads, a more honest offer and someone answering the phone.
How to vet any Facebook ads agency for remodelers
Hire me or don't - but ask anyone these before you sign:
- "What's the difference between selling a bathroom and selling a kitchen addition?" Different budget, different timeline, different fears. If they say "it's all home improvement," keep walking.
- "Where does the creative come from?" Stock photos and AI kitchens are a no. Your projects, filmed on a phone, are a yes.
- "What happens to people who watch the video but don't fill the form?" If there's no answer, they're throwing away your future customers.
- "What happens in the first five minutes after a lead?" "That's your office's job" means they sell clicks.
- "Whose ad account is it?" It should be yours. With Roving Revenue you keep the ad account, the creatives, the website and the customer data, even if you leave.
And don't let Facebook be your only leg. One ad account is one switch, and someone else's hand is on it. I pair Meta with Google Maps and reviews for every remodeler - the full machine is in remodeling leads without Angi.
The point
Your next kitchen client is scrolling right now. They're not ready. They might not be ready for a while.
The question is whose crew is in their "someday" folder when they are. Show your real work, be honest about price, stay in front of them, answer fast and count the contracts. That's what the best Facebook ads agency for remodelers does.
If you want Meta advice for any trade, read best Meta ads expert for contractors. The whole remodeling system is on the remodeling contractor marketing page. Or book a call or email head@roving-revenue.com - I'll look at your ads, tell you what I'd change, and you get a free demo site either way.
FAQ
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